To create engagement with products, a lot of companies tend to do gamification. It's the job of the product designer to understand what that trigger is, and how their product satisfies it better than the alternatives. Internal triggers are states of discomfort that cause people to use products. It helps them create a guide on how to build new products and refine the problems that are in their existing ones. The Hook model is useful as a diagnostic tool to help product leaders understand when their products aren't satisfying their customers. Īs long as a product is used with sufficient frequency, and provides utility, it doesn't matter if its consumers are online or offline. Make a product that people will love, and will want to use. To build a product that sticks, model the companies that are the masters of changing habits. Look at what competitors are doing in order to improve your products, but also look at who is doing the best out of everyone in the market. "It's not that every product has to be habit-forming…It's that every product that is habit-forming needs to have a hook," Nir tells Melissa. If a product is intended to be used with sufficient frequency, ideally within a week's time or less, it's a good candidate for the Hook model. If it's not used often enough, it's almost impossible to change customer habits. Nir talks about his introduction to the world of product management, and what led him to write his book. Here are some key points you’ll hear Melissa and Nir talk about:
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